A new healthcare initiative is using yet another "me"-branded slogan. As featured in the press:
On a website called PatientsLikeMe, members from around the world swap stories about their ailments and discuss subjects like adverse drug interactions, dosing strategies, new drugs and trials for more than a dozen diseases. A report by the California HealthCare Foundation, a think-tank, argues that in dealing with multiple sclerosis, a neurological disorder for which there is as yet no cure, “the collective wisdom on this website may rival the body of information that any single medical school or pharmaceutical company has assembled in the field.”
Source: The Economist
The site, registered back in 2004, is trademarked indeed and, being rather a long jingle of three words stick together, is probably better off sitting on .com is it does. To enhance readability, they can still register Patients-Like-Me.com.
Someone tried to register patientslike.me (currently down) but sticking few words together doesn't really ring the bells marketing wise. Until today, patients-like.me was available too, but that would be a long and useless domain hack, not a domain jingle.
A perfect theme would be: patients.like.me - like SONY's like.no.other - but for this one, one needs to wait for the registry to release like.me domain first.
As reported by .ME registry in their today's press-release, a 250,000th domain, JamesCrocker.Me, was registered on 15th of May 2008. With a quarter of million registered .ME domains in less than a year, it makes .ME the fastest growing new ccTLD.
Let us congratulare Dot-Me team on this important milestone and wish them to break few more records in the years to come.
Another jingling .me site: "read it for (dot) me" is promising to help business people to deliver the best of the books for their digestion:
A billion brilliant business books (or so) pave the road to the cover of Fortune. But who has time to read and remember them all? ReadItFor.Me does it for you. This idea packed, weekly podcast reveals the best takeaways and instantly applicable ideas from the world’s best business brains. To join, simply fill out the sign up form to the right and you are on your way. It’s FREE. Welcome!
So far, the site is featuring nine books:
- "The Blue Sweater" by Jacqueline Novogratz
- "Good to Great" by Jim Collins (my favourite, by the way)
- "The Leadership Challenge" by Kouzes and Posner
- "Outliers" by Malcolm Gladwell
- "Here Comes Everybody" by Clay Shirky
- The "8th Habit" by Stephen Covey
- "What Would Google Do" by Jeff Jarvis
- "Made to Stick" by Chip and Dan Heath
- "Winning" by Jack Welch
Interesting.ly, they did not register another jingling pair: readit4.me. Any idea why? This one simply sticks so much better.
For our information, NewMusic4.Me (registered just four days ago on 15th of May 2009) is already providing its users with new tunes. Well, NewMusicFor.Me was registered back on 29th of November 2008, but is still parked at GoDaddy.
In any case, when going for "for-me" jingles, be advise to secure both "...4.me" and "...for.me" as well (and maybe "...-for.me" too). "4.me" combination is much better, as it is shorter. As our past research proves, the shorter the name - the better the brand.
Not long ago, Apple has launched its "mobile me" product, hosted currently on me.com. N.B. mobile.me is not released yet. The closer one could get on .me was mobile4.me and mobiles4.me.
In the end of February this year, logistic giant TNT commenced a new advertising campaign: "Planet ME", aiming for reducing CO2 emissions in all business areas, not just operational vehicles. In orange tones of course, as it is a Dutch company indeed.
Domain tntplanetme.com was registered back in 2007, but as with many ideas, it takes Dutchmen years to discuss it thoroughly before it crystallises into some bullet-proof product.
Similar to mobile.me, planet.me is not released yet by the registry. But if one is real.ly looking for an appropriate jingle for a green initiative, why not to go with something like:
or in the end of the day:
All waiting for their ultimate owners to bring them to life.
The following 15 premium domains were released by the registry on NameJet:
The auctions commence on 4th of June and end on 12th of June 2009. As NameJet allowed pre-bidding some names will really make a good fight: current bids for trust.me and teach.me are $500 each and $1,000 for remind.me.
For your attention, two nice sites promoted by many .me lovers (as they are already in Alexa top 100k list):
A social bookmarking service for images - Picture For Me - available in English, German, Russian, Ukrainian, Polish and Turkish - presenting fine collections of photo and animation shots, like this one of Venice:
An ultimate place where online developers can browse through permanently growing css gallery / showcases, submit their own designs as well as discuss the existing galleries. All for free, of course.
As published in a past post, "try me" jingles go far beyond consumer products. With some creative marketing one can fully deploy them in the services too.
Upgrade Your Life, Try Me
Seems to be a good slogan to promote educational trainings.
Try indeed Svetlana Minina's services at Novus Learning to boost your financial career and master qualifications like CFA under excellent guidance of best MBA tutors:
No doubt, with such creative and professional stuff your studies will be fun!
Today's analysis of trendy domains:
A portal trendMe.net based in Zagreb, Croatia promotes numerous fashion brands in Croatian.
Unvogued, trendme.com, which belongs to Trend Technologies, features various hardware and software solutions.
For the moment, trend.me is still under development, trendy.me forwards to listenarabic.com, while at the same time, trendyme.com will lead you dailynews.me. Internet is all about traffic indeed.
More information on vogue names can be found in Brands-and-Jingles' fashion portfolio.
Another "me"-branded product, this time for parents and babies:
As advertised by the manufacturer:
An extremely comfortable baby carrier for both baby and carer. Its unique harnessing system allows the parents to carry their babies safely and comfortably for longer periods of time.
The original site is hosted on kari-me.com, while karime.com is just parked. By the way, among the others, the latter is advertising kari-me products, so it can be potentially suited for the trademark infringement.
Of course, kari.me would be a nice URL to re-brand the product, but that one is taken as well by a MAC-lover in the US. Parked as well it is, for the moment at least, indeed, another good .me wasted.