Another jingling .me site: "read it for (dot) me" is promising to help business people to deliver the best of the books for their digestion:
A billion brilliant business books (or so) pave the road to the cover of Fortune. But who has time to read and remember them all? ReadItFor.Me does it for you. This idea packed, weekly podcast reveals the best takeaways and instantly applicable ideas from the world’s best business brains. To join, simply fill out the sign up form to the right and you are on your way. It’s FREE. Welcome!
So far, the site is featuring nine books:
- "The Blue Sweater" by Jacqueline Novogratz
- "Good to Great" by Jim Collins (my favourite, by the way)
- "The Leadership Challenge" by Kouzes and Posner
- "Outliers" by Malcolm Gladwell
- "Here Comes Everybody" by Clay Shirky
- The "8th Habit" by Stephen Covey
- "What Would Google Do" by Jeff Jarvis
- "Made to Stick" by Chip and Dan Heath
- "Winning" by Jack Welch
Interesting.ly, they did not register another jingling pair: readit4.me. Any idea why? This one simply sticks so much better.
For our information, NewMusic4.Me (registered just four days ago on 15th of May 2009) is already providing its users with new tunes. Well, NewMusicFor.Me was registered back on 29th of November 2008, but is still parked at GoDaddy.
In any case, when going for "for-me" jingles, be advise to secure both "...4.me" and "...for.me" as well (and maybe "...-for.me" too). "4.me" combination is much better, as it is shorter. As our past research proves, the shorter the name - the better the brand.
Not long ago, Apple has launched its "mobile me" product, hosted currently on me.com. N.B. mobile.me is not released yet. The closer one could get on .me was mobile4.me and mobiles4.me.
In the end of February this year, logistic giant TNT commenced a new advertising campaign: "Planet ME", aiming for reducing CO2 emissions in all business areas, not just operational vehicles. In orange tones of course, as it is a Dutch company indeed.
Domain tntplanetme.com was registered back in 2007, but as with many ideas, it takes Dutchmen years to discuss it thoroughly before it crystallises into some bullet-proof product.
Similar to mobile.me, planet.me is not released yet by the registry. But if one is real.ly looking for an appropriate jingle for a green initiative, why not to go with something like:
or in the end of the day:
All waiting for their ultimate owners to bring them to life.
The following 15 premium domains were released by the registry on NameJet:
The auctions commence on 4th of June and end on 12th of June 2009. As NameJet allowed pre-bidding some names will really make a good fight: current bids for trust.me and teach.me are $500 each and $1,000 for remind.me.
For your attention, two nice sites promoted by many .me lovers (as they are already in Alexa top 100k list):
A social bookmarking service for images - Picture For Me - available in English, German, Russian, Ukrainian, Polish and Turkish - presenting fine collections of photo and animation shots, like this one of Venice:
An ultimate place where online developers can browse through permanently growing css gallery / showcases, submit their own designs as well as discuss the existing galleries. All for free, of course.
As published in a past post, "try me" jingles go far beyond consumer products. With some creative marketing one can fully deploy them in the services too.
Upgrade Your Life, Try Me
Seems to be a good slogan to promote educational trainings.
Try indeed Svetlana Minina's services at Novus Learning to boost your financial career and master qualifications like CFA under excellent guidance of best MBA tutors:
No doubt, with such creative and professional stuff your studies will be fun!
Today's analysis of trendy domains:
A portal trendMe.net based in Zagreb, Croatia promotes numerous fashion brands in Croatian.
Unvogued, trendme.com, which belongs to Trend Technologies, features various hardware and software solutions.
For the moment, trend.me is still under development, trendy.me forwards to listenarabic.com, while at the same time, trendyme.com will lead you dailynews.me. Internet is all about traffic indeed.
More information on vogue names can be found in Brands-and-Jingles' fashion portfolio.
Another "me"-branded product, this time for parents and babies:
As advertised by the manufacturer:
An extremely comfortable baby carrier for both baby and carer. Its unique harnessing system allows the parents to carry their babies safely and comfortably for longer periods of time.
The original site is hosted on kari-me.com, while karime.com is just parked. By the way, among the others, the latter is advertising kari-me products, so it can be potentially suited for the trademark infringement.
Of course, kari.me would be a nice URL to re-brand the product, but that one is taken as well by a MAC-lover in the US. Parked as well it is, for the moment at least, indeed, another good .me wasted.
British free newspaper Metro is advertising its online casino through mecasino.co.uk. Intermezzo, some background on Metro, for those who hear about it for the first time:
Metro is Britain's first urban national newspaper. The paper was launched in March 1999 as a free, colour newspaper for morning commuters.
At first it was only available in London, but now commuters in 16 of Britain's major cities can pick up a free copy of Metro as they travel to work in the morning. Every weekday morning some 1.3 million copies are distributed across the UK making Metro the world's largest free newspaper and the fourth biggest newspaper in the UK.
Once you go to mecasino.co.uk web address, you will be forwarded to casino.metro.co.uk.
Let's analyse this campaign from the marketing point of view. While the brand Metro is well recognised throughout the whole country, "ME casino" says nothing. It is not jingly, it does not stand out from the crowd, in fact, it is very confusing. When I got home, I had to guess: was it "ME Casino" or "Casino Me"?... In few words: this jingle is quite unnatural to remember.
More logically would be to have metrocasino.co.uk or casino.me.uk - but those two were already taken.
It is not clear why did the advertisers decided to go with mecasino.co.uk instead of metro.co.uk/casino - while the former is a bit shorter, the latter works just fine and is certain.ly less confusing.
Of course, they could also go with:
Both easy to remember and difficult to forget.
I love London because "Me" marketing real.ly works in this city. A month ago we have discussed pick.me and buy.me.
But these are minor compared to Sainsbury's Supermarkets who are running ongoing massive campaign "Try me!" for its numerous products, apples, ice cream, fresh sandwiches, you name it.
Their promise is as follows:
... we're sure you'll love this product.
If you don't, simply return for a full refund. Or call our careline 0800 626262. Your statutory rights are not affected.
Try.me is still held by the registry, but certain.ly will become a hit once it is released. For the moment, the marketeers can enjoy try.its.me - the closer you can get to the original jingle. Tryme.com has been wasted for a decade now - it may well end up not being used at all.
The same Sainsbury's also features "please re-use me" on its plastic bags:
"Me" is everywhere, even in remote corners of the Regent's Park. Roses called "remember me" are not blooming yet, so call in again next month.
Remember.me was recent.ly sold at a Sedo premium auction. However neither the concept nor the owner of this new.ly release jingle are known for the time being.