Not really "me" brands, but very similar to earlier discussed "4me" jingles, Nourkrin has launched two brands hosted on nourkrin4men.com and nourkrin4women.com (actual.ly forwarded from nourkrinformen.com and nourkrinforwomen.com):
While men's products are branded as "4Men", women's are tagged "forWomen":I wonder if anyone did a study that "4" suits better the former and "for" - the latter. Would be interesting to see their research anyway.
Hair4.me is reserved and is featuring, at the moment, golfprogirls.com, a site for girls who are into business and style. In the future it will probably come back as an independent hair product together with MyHair.Me, Hairspray.me, and Hairdress.me.
Posted on May 31st, 2009 • Tags: hair • Category: .COM, .ME, Branding, UK • Comments Off on Nourkrin 4 Men and for Women
ExploreTheWorldOf.Me can be sure.ly called a sister blog, designed, as this one, to promote and highlight the success of .ME branded sites. The registry is doing good job consolidating the industry news, if they keep up, Dot-Me.Of-Cour.se may retire one day. If you want to meet the guys in person, visit ccTLDs show next week in Amsterdam:
Thanks for the digest, here go few .me discoveries of this week:
Local2.Me - an ambitious project to link up all UK businesses under one roof
BlogDoctor.Me - blogging for dummies and those willing to improve their skills
Migre.Me - URL shortening service and link collaboration portal
Wendell.Me - a blog by Wendell Wittler, a legend of the blogging (moved all his blogs from WendellWittler.com, WendellWit.com, WendellWeb.com, WendeLOL.com, WillNotWendell.com and TalkingWithMyself.com to Wendell.Me - right choice as the latter is so much jinglier)
"Me" brands accompany babies from the very first day indeed. Mothercare is selling a fine line of mobiles, bumpers, fleeces, knitted blankets for cots under "Please Look After Me" name:
If you are really into this jingle, though a bit long, both pleaselookafter.me and pleaselookafterme.com are still for grabs. If you are looking for lookafter.me or lookafterme.com - you are too late.
.Travel fans have posted a funny ad "How Internet Savvy Are We?" on YouTube:
Nice video indeed, but .travel is just too long to type and people hate long URLs (for details read our past marketing study).
It would be nice to hear the answer for "What does .me stand for?" question.
Mind, .me is taking over .travel by number of indexed pages and domain names too.
Posted on May 26th, 2009 • Tags: YouTube • Category: .COM, .ME, .NET, .ORG, .TRAVEL, Discussions • Comments Off on Funny .travel commercial – How Internet Savvy Are We?
LinkMe.com, which is in fact forwarding to linkme.com.au, is a popular career site in the financial industry, like that of efinancialcareers.co.uk.
LinkMe™
LinkMe™, launched by Sensis and Morgan & Banks Investments, is an innovative, peer-driven website that starts to create a candidate world. As an individual job hunter or "networker", LinkMe™ creates an environment to help you get maximum benefit out of your personal business networks by:
Allowing you to manage and extend them while accessing a greater network;
Providing an environment designed to add value to your employment search and;
Providing specific and detailed feedback (you can quickly build your own profile either by uploading a resume or filling in a template).
Truly Me - a reviving statement, indeed, many marketeers would love to deploy it for their consumer products.
trulyme.co.uk is helping women feel wonderful with luxury goods and positive chat by selling exquisite presents from £10 to £2,000 ranging between flowers, jewellery, clothes and accessories.
Heléne Wetterskog of Swedish truly-me.se is featuring her "truly me" jewellery line:
How come they have missed catchy truly.me that went on an auction just few days ago?
Posted on May 23rd, 2009 • Tags: truly • Category: .ME, .SE • Comments Off on Truly.Me
A new healthcare initiative is using yet another "me"-branded slogan. As featured in the press:
On a website called PatientsLikeMe, members from around the world swap stories about their ailments and discuss subjects like adverse drug interactions, dosing strategies, new drugs and trials for more than a dozen diseases. A report by the California HealthCare Foundation, a think-tank, argues that in dealing with multiple sclerosis, a neurological disorder for which there is as yet no cure, “the collective wisdom on this website may rival the body of information that any single medical school or pharmaceutical company has assembled in the field.”
The site, registered back in 2004, is trademarked indeed and, being rather a long jingle of three words stick together, is probably better off sitting on .com is it does. To enhance readability, they can still register Patients-Like-Me.com.
Someone tried to register patientslike.me (currently down) but sticking few words together doesn't really ring the bells marketing wise. Until today, patients-like.me was available too, but that would be a long and useless domain hack, not a domain jingle.
A perfect theme would be: patients.like.me - like SONY's like.no.other - but for this one, one needs to wait for the registry to release like.me domain first.
As reported by .ME registry in their today's press-release, a 250,000th domain, JamesCrocker.Me, was registered on 15th of May 2008. With a quarter of million registered .ME domains in less than a year, it makes .ME the fastest growing new ccTLD.
Let us congratulare Dot-Me team on this important milestone and wish them to break few more records in the years to come.
Another jingling .me site: "read it for (dot) me" is promising to help business people to deliver the best of the books for their digestion:
A billion brilliant business books (or so) pave the road to the cover of Fortune. But who has time to read and remember them all? ReadItFor.Me does it for you. This idea packed, weekly podcast reveals the best takeaways and instantly applicable ideas from the world’s best business brains. To join, simply fill out the sign up form to the right and you are on your way. It’s FREE. Welcome!
So far, the site is featuring nine books:
"The Blue Sweater" by Jacqueline Novogratz
"Good to Great" by Jim Collins (my favourite, by the way)
"The Leadership Challenge" by Kouzes and Posner
"Outliers" by Malcolm Gladwell
"Here Comes Everybody" by Clay Shirky
The "8th Habit" by Stephen Covey
"What Would Google Do" by Jeff Jarvis
"Made to Stick" by Chip and Dan Heath
"Winning" by Jack Welch
Interesting.ly, they did not register another jingling pair: readit4.me. Any idea why? This one simply sticks so much better.
For our information, NewMusic4.Me (registered just four days ago on 15th of May 2009) is already providing its users with new tunes. Well, NewMusicFor.Me was registered back on 29th of November 2008, but is still parked at GoDaddy.
In any case, when going for "for-me" jingles, be advise to secure both "...4.me" and "...for.me" as well (and maybe "...-for.me" too). "4.me" combination is much better, as it is shorter. As our past research proves, the shorter the name - the better the brand.
Posted on May 18th, 2009 • Tags: books • Category: .ME, Analysis, Discussions • Comments Off on read it for (dot) me
In the end of February this year, logistic giant TNT commenced a new advertising campaign: "Planet ME", aiming for reducing CO2 emissions in all business areas, not just operational vehicles. In orange tones of course, as it is a Dutch company indeed.
Domain tntplanetme.com was registered back in 2007, but as with many ideas, it takes Dutchmen years to discuss it thoroughly before it crystallises into some bullet-proof product.
Similar to mobile.me, planet.me is not released yet by the registry. But if one is real.ly looking for an appropriate jingle for a green initiative, why not to go with something like:
I wonder if anyone did a study that "4" suits better the former and "for" - the latter. Would be interesting to see their research anyway.
