Jingling .me domains are impossible to forget
Who.is of Domain.Me, the official .ME registry, says:
wikipedia.me is available according to WHOIS. If you are interested in purchasing this domain kindly choose your registrar from registrar list
However, it is not. GoDaddy lists it as taken:
WIKIPEDIA.ME is already taken.
"wikipedia.me" not found in the Registry Whois.
WHOIS Underlying Registry Data: NOT FOUND
Neither was Wikipedia.Me auctioned during the land rush. It must be hidden somewhere in the Montenegrin matrix. Any idea where?
For true wiki lovers, there is, however, wiki.me (auctioned in August 2008 for $1,337.00 after 62 bids), curently parked at GoDaddy.
The legend of prime dot me land rush auctions, insure.me, won by Timothy Warbington from Arizona after nearly a month of bidding (278 bids were placed in July-August) and lump sum payment of $68,104.98 cash, is final.ly online, as a teaser, promising to launch a service with free access to health, life, auto and home insurance quotes from the network of agents and brokers across the country.
So far, the site is repeating the jingle of insureme.com - "Free Insurance Quotes | Auto, Homeowners, Life and Health Insurance | InsureMe".
Then, branding wise, insure.me looks simpler and hence easy to remember. Insurance marketeers will love it for its higher recall rate.
In September 2008, this domain was purchased at the first dot me Moniker auction by Nikolas Gough from Denmark for $15k. Loans.me is still reserved as a premium one by the dot me registry. Prior to this, number of "loans" were grabbed at the land rush:
Probably, the best of all is loan4.me as in English, word "loan" is mostly used as a noun and less of a verb. On the ".me" ground, an English noun sounds more natural.ly with "...4.me" and a verb without "4".
Apparent.ly, the winner of the "loan4.me" auction had failed to pay within 72 hours and the registry has reserved the domain for a later premium auction. Today, this leaves "loanfor.me" registered by Caroline Jenson from California, currently parked at GoDaddy, as the best loan jingle on the market. N.B., there is also loan-for.me acquired for $39.98 by Sergey Baykin from Moscow (currently parked at Dynadot).
As one can see, there is no need to pay a fortune, for a good domain name.
There are also loanme.com and loan4me.com, but as they have been parked for years, expect little progress, especially now with the new ".me" kids on the market.
Acquired just for $2K, remortgage.me can grab another huge market, as a typical mortgage lives for less than five years. Consumer banking fact: although people mortgage their homes for decades, they usually shop now-and-then at different banks in search of lower rates. At least, in British and Irish markets, obvious.ly, remortgage.me represents a greater brand value than that of mortgage.me (not yet released by the Montenegrin registry anyway).
On iluvdotme.com discussion forum they also mention unmortgage.me and demortgage.me (the last one is still available on the primary market, so hurry up if you are interested).
However, they have a major flaw: these are not genuine English terms. For both of them Google provides us with less then 5000 hits (source: unmortgage@google and demortgage@google) some being typos and some are just invented jingles, meaningless from the marketing and branding prospective. This concept hardly existed before.The only way to "demortgage" is either to repay the loan or to default. Both require practically no financial assistance but a legal advice.
With remortgage.com and demortgage.com parked and demortgage.us, demortgage.info, and demortgage.biz untouched, these two stand little chances.
Below is the list of popular keywords, according to Google Insight tool:
These numbers represent consumers' interest in various financial products they search for online.
Looks like .me buyers got this trend completely wrong. The price they paid for the corresponding domains is negatively correlated with the keywords' popularity. Shouldn't it be other way around?
The Economist : Business : Managing the Facebookers : The balance of power between old-school managers and young talent is changing—a bit
Their defenders say they are motivated, versatile workers who are just what companies need in these difficult times. To others, however, the members of “Generation Y”—those born in the 1980s and 1990s, otherwise known as Millennials or the Net Generation—are spoiled, narcissistic layabouts who cannot spell and waste too much time on instant messaging and Facebook. Ah, reply the Net Geners, but all that messing around online proves that we are computer-literate multitaskers who are adept users of online collaborative tools, and natural team players. And, while you are on the subject of me, I need a month’s sabbatical to recalibrate my personal goals.
This culture clash has been going on in many organisations and has lately seeped into management books. The Net Geners have grown up with computers; they are brimming with self-confidence; and they have been encouraged to challenge received wisdom, to find their own solutions to problems and to treat work as a route to personal fulfilment rather than merely a way of putting food on the table. Not all of this makes them easy to manage. Bosses complain that after a childhood of being coddled and praised, Net Geners demand far more frequent feedback and an over-precise set of objectives on the path to promotion (rather like the missions that must be completed in a video game). In a new report from PricewaterhouseCoopers, a consultancy, 61% of chief executives say they have trouble recruiting and integrating younger employees.
For the more curmudgeonly sort of older manager, the current recession is the joyful equivalent of hiding an alarm clock in a sleeping teenager’s bedroom (see article). Once again, the touchy-feely management fads that always spring up in years of plenty (remember the guff about “the search for meaning” and “the importance of brand me”) are being ditched in favour of more brutal command-and-control methods. Having grown up in good times, Net Geners have laboured under the illusion that the world owed them a living. But hopping between jobs to find one that meets your inner spiritual needs is not so easy when there are no jobs to hop to. And as for that sabbatical: here’s a permanent one, sunshine.
Today’s narcissistic layabout is tomorrow’s talent
In fact, compromise will be necessary on both sides. Net Geners will certainly have to temper some of their expectations and take the world as it is, not as they would like it to be. But their older bosses should also be prepared to make concessions. The economy will eventually recover—and demographic trends in most rich countries will make clever young workers even more valuable. Besides, many of the things that keep Net Geners happy—such as providing more coaching to young employees or embracing cheaper online ways to communicate—are worth doing anyway. But for the moment at least, the Facebookers are under the cosh.
Source: The Economist
British advertisers don't stop providing us with the best "me" slogans. This time it is an outdoor posters for Film Office:
Know Your Lines: mysterious and romantic drama about war
Film: Atonement, 2007
Director: Joe Wright
Novel: Ian McEwan
Screenplay: Christopher Hampton
Released: 7th of September 2007 (UK)
In fact, this is another poster for Harry Potter and the Order of the Phoenix:
Notice, the former ends up with "me" and the latter with "us". Which one do you prefer? And more importantly, which one does stick better? "Me", of course. Obvious.ly.
Surprise, surprise, late.ly was registered by Matt Mullenweg, a WordPress founder. Matt loves domains hacks and he probab.ly already has something in mind of it. In any case, it is a good token for .ly's.
In last two months, the Libyan registry was busy with cashing in, people final.ly started to buy .ly's.
So during 9th-12th of December Libyan Spider grabbed the most attractive domains, still available and will probably resell them as premium. Few of those missing now on the prime market: annual.ly, common.ly, general.ly, home.ly, immediate.ly, nice.ly, private.ly, prompt.ly, random.ly, rapid.ly, quarter.ly, sole.ly, special.ly, successful.ly... Good jingles, without any doubt.
Other good domains: elegant.ly, legal.ly, and logical.ly. Still quite few available.
This is probably what Chris Sanders from California was thinking when he was buying envy.me during the land rush auction for mere $1,113.99 only after 29 bids. Well, that was back in August, and after four month the site is just down. Hopefully it is coming up as something artistic this time.
Something like Kevin Payne from Boston is trying to promote with his envyme.tv / envyme.org project: