.ME of course

Advertisement

There are many hot discussions going on related to .me vs .mobi etc. Referring to one of them on Rick Schwartz's blog:

Guys who thought .mobi was a good idea should have been investing in .me. Something.mobi is not a jingle. Verb.me is. Noun4.me is.

Try to forget these ones: free4.me, hotels4.me, jobs4.me, mobiles4.me, phones4.me, pizza4.me or tickets4.me and there is 99.9% that you will not. Tell your friends about fancy.me, remortgage.me, replay.me or unlock.me and they will remember it too.

Before buying: always study the markets.

Posted on August 21st, 2008 • Tags: branding, jingling • Category: .ME, .MOBI, Discussions • Comments (6)

On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008:

Prior to this in December 2007, Susan Green from California also tried to file for a US trademark "MODEL.ME" on the individual level, but failed for some unknown reasons.

There are also ModelMe.com, registered by British firm Model Me Ltd, currently down. ModelMe.net (US owned) and ModelMe.org (Brazilian owned) both parked, and ModelMe.biz (US owned, currently down).

To complicate the matter, Toni & Guy, a UK and US-based hairdressing company, has a claim on Model.Me™ - as they put it, the first ever haircare range collection created and developed by leading fashion and music personalities - Erin O'Conno, Helena Chrisensen and Jamelia in partnership with TONI&GUY™.

Toni & Guy's jingle "Haircare by Us for You":

Please enable Javascript and Flash to view this Flash video.

Their launch with Vogue TV Fashion Footage:

Please enable Javascript and Flash to view this Flash video.

Toni & Guy's Model.Me products are available at Boots, a leading British retailer:

With many trademarks registered and claims, it promises to be a mess, once the parties start fighting for the first claim. At least the girls had some fun and good treatment too.

Posted on August 16th, 2008 • Tags: model, trademark • Category: .BIZ, .COM, .ME, .NET, .ORG, Branding, Discussions, Examples, Legal, Marketing, UK • Comments (4)

Advertisement

Today, Sherry Humphreys registered Woo.Me. Well, darling, I am just wondering how would you go about WooMe.com, an established trademark? So far the site is just parked at GoDaddy. Sure.ly it will be an interesting case in the future.

Posted on August 7th, 2008 • Tags: trademark, WooMe • Category: .COM, .ME, Discussions, Legal • Leave a comment

A picture taken in one of Kyiv's PR agencies:

{click on the image to zoom in}

Posted on July 26th, 2008 • Category: .ME, .UA, Examples • Leave a comment

Today, the last of the five sunrise auction domain names were registered by the registry. At this moment it is not clear how many organisations have applied for domestic and international sunrise .me names, however it is clear that five of them had more than one international applicants and hence ended up in the auctions.

More »

Posted on July 18th, 2008 • Category: .ME, Discussions, News, Pricing • Comments (2)

It appears that Nestle has reseved Crunch.Me. Expect new .me cookies soon?

More »

Posted on July 18th, 2008 • Category: .COM, .ME, Branding, News • Comments (2)

While publish.me awaits its date to be release on a premium auction, Swedish guys don't sit and wait.

On 25th of March 2008 they registered publishme.se and built a blogging portal based on blogg.se domain, very popular among Swedish girls, and boys too, but I have only seen girls there. Don't ask me why, as I don't speak a word of Swedish.

Well done! Shame domains such as publishme.com etc are all taken.

Then for Dutch guys there is publiceer.me. Anyone?

Posted on June 25th, 2008 • Tags: publish • Category: .ME, .SE, Discussions, Examples • Comments (1)

A good domain, wasted. Inspire.me was acquired by the owners of trademark "Inspire Me Today", which they registered in 2006. For the moment, they only redirect the site to their original inspiremetoday.com.

From the branding prospective, it should be other way around: week domains should forward to the the stronger ones. Inspire.me is just 100 better than inspiremetoday.com. Well, you can always go for hacks like Inspire.Me/Today instead of InspireMeToday.com but short "inspire.me" is pure, elegant and stylish.

Yet, again, with all inspireme.*** taken, inspireme.net and inspireme.org being decent blogs, it will be a shame if such a potentially great brand will be buried in the depth of the Internet.

One can always go for inspiremethursday.com or something, but nothing beats inspire.me.

Posted on June 14th, 2008 • Tags: forward, inspire, trademark • Category: .ME, Examples, Legal • Comments (4)

A tea cup bought a while ago in Prague: "Czech Me Out!"

Yes, "ME" labelled products are popular all over the world, even in Czechia.

Posted on December 24th, 2007 • Tags: cup, Prague, tea • Category: .ME, Examples • Leave a comment