.ME of course

Jingling .me domains are impossible to forget

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Porsche.me and the friends

One can tell that Georg Kohler of Brazil based Minas Invest Private Holding had a bad year. In 2008 he purchased during the land rush auctions several pricey domains, including toyota.me (acquired for the record price of $90,124.98 after 110 bids), skoda.me (acquired for $20,109.98 after 76 bids), porsche.me (acquired for $7,604.98 after 23 bids), mitsubishi.me (acquired for $6,624.98 after 115 bids), bentley.me (acquired for $174.98), and few others.

Porsche vs Kohler

Mr. Porsche vs Mr. Kohler - because the size matters

Dr. Ing. h.c. F. Porsche, the owner of world famous car brand "Porsche", filed a case with the WIPO Arbitration and Mediation Centre on August 14, 2008.

On October 24, 2008, the sole panelist Alistair Payne took the decision: the domain name to be transferred to the complainant.

This has followed other two cases both ending with "transfer" decisions.

The first case was creditmutuel.me (registered by Epsilon Production Worldwide on the second day of Go Live phase, i.e., July 18, 2008 at nominal cost of $39.98) decided on October 1, 2008. The respondent did not reply to the complainant’s contentions and just let the domain vanish.

The other was exxonmobil.me (registered by Robert Christian from Florida during the land rush period for the nominal price of $99.98). Mr Christian confessed to "bad faith" intentions and the case was concluded on October 2, 2008.

Porsche.me is now with Mr. Porsche. The company has no plans to develop it for the moment, so the site is down. The fate of exxonmobil.me is similar. Only creditmutuel.me was "lucky" to be parked on a side server.

As to toyota.me, it is still with Georg Kohler, although he is now probably less entusiastic about it. He wished he bought legal.me but ended up with illegal.me as the matter of fact.

Alex and Me

Yet another product, this time a book: Alex & Me: How a Scientist and a Parrot Uncovered a Hidden World of Animal Intelligence—And Formed a Deep Bond in the Process by Irene M. Pepperberg.

[Source: The Economist]

MEs in the UK

For those that still doubt in marketability of .ME domains, let's not go too far. Let's enter an average British shop New Look and pick up a black box. For only £6 you will get:

  • pamper.me
  • cleanse.me
  • soothe.me
  • revive.me

The biggest UK drug-store Boots sells Model.Me, another huge line of beauty products.

No wonder, there is practically no .ME domains left at the registry.

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New TLDs on the way

Internet Corporation for Assigned Names and Numbers (ICANN) is really considering to keep everyone busy in 2009 and flood the market with new Top-Level Domains (TLDs). A video from Rocket Boom is a good summary on the subject:

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Myself I think will go for .art - in the end of the day, it will certain.ly be much more popular jingle than .tel, tell me the opposite?

Love.me Date.me Luv.me

Date.me for $70k and Love.me for $32k all went on the Moniker auction to Moniker itself in a blink of an eye and yet these domains are waiting for the proper buyer that will apparent.ly make a hit out of them and a billion dollar business too.

A good question is why did a winner of luv.me land rush auction did not pay for the domain and left it to the second highest bidder?

[Sources: Moniker, iluvdotme, thedomains]

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All those .com domains you can still buy

Special thanks for this video go to Dominik Mueller @ dmueller.com

Source: http://www.funnyordie.com/videos/4da0611224/domain-name-dollar-store-from-quiet-library

Landrush auction results (complete)

Now that the period of .me land-rush auction is over, domain name investors can catch up with other matters, sip some tea instead of coffee and reflect back on the financial side of the business.

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An Open Letter to the Advertising and Marketing Community

You probably haven't heard, but a fairly quiet event occurred on July 17th - the new domain extension .ME hit the internet. Previously reserved for Montenegro, .ME has the power to change the way you advertise on-line. Yet it seems that almost no one in marketing knows about it!

Dot ME presents companies with a new channel for marketing their products and services. Opportunity lies in easy-to-remember, action-oriented, personalized domain phrases ending with "me", anything from "insure.me" or "stylish.me" to even something like "BringSalesTo.me".

Beyond slogans and action-oriented phrases, the power of .ME comes with reaching all people on a personal level. Anything a person can do is magnified and personalized when coupled with ME. Many domain names like athlete.me, healthy.me, beautiful.me and family.me are probably more powerful than their dot.com counterparts.

It's a well-known fact that all the great dot COM names have been taken, but dot ME is so new that many personal slogans are yet to be made available. 2,500 pre-reserved dot me names will be auctioned off starting in September with another 100,000+ premium domains being obtainable directly through their registrants. Innovative companies will have unique marketing opportunities to exploit these domains in personal campaigns that strongly promote both the brand and the domain.

Think about it. ME is a perfect marketing package. Any domain ending in ".ME" will maximize the sales message at a personal level with an empowering effect on advertising. Imagine how powerful and competitive a message like "champion.me" could be for a sports company, or "successful.me" for an educator.

The message is clear. A dot me domain is a unique marketing vehicle that is awaiting exploitation. The challenge will be to distinguish dot ME from dot COM. No one wants to confuse the public, so it's up to your industry to develop a new marketing paradigm to take dot ME domains beyond dot COM.

Mark Kolb
www.dotmewebsites.com

.MOBI vs .ME

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There are many hot discussions going on related to .me vs .mobi etc. Referring to one of them on Rick Schwartz's blog:

Guys who thought .mobi was a good idea should have been investing in .me. Something.mobi is not a jingle. Verb.me is. Noun4.me is.

Try to forget these ones: free4.me, hotels4.me, jobs4.me, mobiles4.me, phones4.me, pizza4.me or tickets4.me and there is 99.9% that you will not. Tell your friends about fancy.me, remortgage.me, replay.me or unlock.me and they will remember it too.

Before buying: always study the markets.

Model.Me

On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008:

Prior to this in December 2007, Susan Green from California also tried to file for a US trademark "MODEL.ME" on the individual level, but failed for some unknown reasons.

There are also ModelMe.com, registered by British firm Model Me Ltd, currently down. ModelMe.net (US owned) and ModelMe.org (Brazilian owned) both parked, and ModelMe.biz (US owned, currently down).

To complicate the matter, Toni & Guy, a UK and US-based hairdressing company, has a claim on Model.Me™ - as they put it, the first ever haircare range collection created and developed by leading fashion and music personalities - Erin O'Conno, Helena Chrisensen and Jamelia in partnership with TONI&GUY™.

Toni & Guy's jingle "Haircare by Us for You":

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Their launch with Vogue TV Fashion Footage:

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Toni & Guy's Model.Me products are available at Boots, a leading British retailer:

With many trademarks registered and claims, it promises to be a mess, once the parties start fighting for the first claim. At least the girls had some fun and good treatment too.

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