Jingling .me domains are impossible to forget
For those that still doubt in marketability of .ME domains, let's not go too far. Let's enter an average British shop New Look and pick up a black box. For only £6 you will get:
No wonder, there is practically no .ME domains left at the registry.
Internet Corporation for Assigned Names and Numbers (ICANN) is really considering to keep everyone busy in 2009 and flood the market with new Top-Level Domains (TLDs). A video from Rocket Boom is a good summary on the subject:
Myself I think will go for .art - in the end of the day, it will certain.ly be much more popular jingle than .tel, tell me the opposite?
Date.me for $70k and Love.me for $32k all went on the Moniker auction to Moniker itself in a blink of an eye and yet these domains are waiting for the proper buyer that will apparent.ly make a hit out of them and a billion dollar business too.
A good question is why did a winner of luv.me land rush auction did not pay for the domain and left it to the second highest bidder?
Now that the period of .me land-rush auction is over, domain name investors can catch up with other matters, sip some tea instead of coffee and reflect back on the financial side of the business.
You probably haven't heard, but a fairly quiet event occurred on July 17th - the new domain extension .ME hit the internet. Previously reserved for Montenegro, .ME has the power to change the way you advertise on-line. Yet it seems that almost no one in marketing knows about it!
Dot ME presents companies with a new channel for marketing their products and services. Opportunity lies in easy-to-remember, action-oriented, personalized domain phrases ending with "me", anything from "insure.me" or "stylish.me" to even something like "BringSalesTo.me".
Beyond slogans and action-oriented phrases, the power of .ME comes with reaching all people on a personal level. Anything a person can do is magnified and personalized when coupled with ME. Many domain names like athlete.me, healthy.me, beautiful.me and family.me are probably more powerful than their dot.com counterparts.
It's a well-known fact that all the great dot COM names have been taken, but dot ME is so new that many personal slogans are yet to be made available. 2,500 pre-reserved dot me names will be auctioned off starting in September with another 100,000+ premium domains being obtainable directly through their registrants. Innovative companies will have unique marketing opportunities to exploit these domains in personal campaigns that strongly promote both the brand and the domain.
Think about it. ME is a perfect marketing package. Any domain ending in ".ME" will maximize the sales message at a personal level with an empowering effect on advertising. Imagine how powerful and competitive a message like "champion.me" could be for a sports company, or "successful.me" for an educator.
The message is clear. A dot me domain is a unique marketing vehicle that is awaiting exploitation. The challenge will be to distinguish dot ME from dot COM. No one wants to confuse the public, so it's up to your industry to develop a new marketing paradigm to take dot ME domains beyond dot COM.
There are many hot discussions going on related to .me vs .mobi etc. Referring to one of them on Rick Schwartz's blog:
Guys who thought .mobi was a good idea should have been investing in .me. Something.mobi is not a jingle. Verb.me is. Noun4.me is.
Try to forget these ones: free4.me, hotels4.me, jobs4.me, mobiles4.me, phones4.me, pizza4.me or tickets4.me and there is 99.9% that you will not. Tell your friends about fancy.me, remortgage.me, replay.me or unlock.me and they will remember it too.
Before buying: always study the markets.
On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008:
Prior to this in December 2007, Susan Green from California also tried to file for a US trademark "MODEL.ME" on the individual level, but failed for some unknown reasons.
There are also ModelMe.com, registered by British firm Model Me Ltd, currently down. ModelMe.net (US owned) and ModelMe.org (Brazilian owned) both parked, and ModelMe.biz (US owned, currently down).
To complicate the matter, Toni & Guy, a UK and US-based hairdressing company, has a claim on Model.Me™ - as they put it, the first ever haircare range collection created and developed by leading fashion and music personalities - Erin O'Conno, Helena Chrisensen and Jamelia in partnership with TONI&GUY™.
Toni & Guy's jingle "Haircare by Us for You":
Their launch with Vogue TV Fashion Footage:
Toni & Guy's Model.Me products are available at Boots, a leading British retailer:
With many trademarks registered and claims, it promises to be a mess, once the parties start fighting for the first claim. At least the girls had some fun and good treatment too.