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Logo of 23andMe.com

Logo of 23andMe.com

This will be sure.ly an interesting case.

Firm 23andMe.com founded by Anne Wojcicki (the wife of Sergey Brin, a co-founder of Google) and Linda Avey offers people services of analysing and comparing their genomes (made up of 23 pairs of chromosomes, hence the name). Google is an investor in this venture, although Mr Brin has rescued himself from the decisions about it. Both Mr Brin and Ms Wojcicki are quite the technical and marketing pair, indeed.

However on the legal ground neither of the companies played it hard. Last summer, Google has lost its case in Germany, where it cannot use Gmail (owned by gmail.de) and is forced to go under name "Google Mail". In Ukraine, it has to host on google.com.ua, while google.ua (owned by Gou Ogle Ltd - ТзОВ ГОУ ОГЛЕ) is forwared to kohaymos.com (let's-make-love.com in Ukrainian).

Logo used by 23and.Me

Logo used by 23and.Me

Now another German entity, this time Kemper Media, registered 23and.Me and is promoting similar services to those of 23andMe.com. On one of its pages, it even refers to the latter [ http://23and.me/dna-googles23-and-me.html ] completely confusing the user whether or not he or she is on the right site to submit his or her DNA.

Domain wise, this case is not a complete mess. Ms Wojcicki managed to secure most TLDs. However, 23-and.Me is still available and 23andMe.mobi was registered by Andrew Ayton (currently parked at GoDaddy).

Interestingly, Google's Page Rank for 23andMe.com is undefined, while for 23and.Me it is already 2.

Certain.ly, we will hear more on this case in 2009.


All references: [1 - 6]

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12 Responses to “23andMe”

  1. 1

    Google is not really into lawsuits. It seems that it’s best strategy is to defend then to attack. Just look on the recent cases on Yahoo, YouTube, Gmail.de etc… they always hide behind the fence.

  2. 2

    Amazing that they didn’t snatch the other extensions… it is unclear in reading, are they currently in a lawsuit? It’s interesting to see how quickly so many of the .me investors are getting their sites developed and SEO’d, my hat is off to them!

  3. 3

    Google already rules the world without suing every joe schmoe!

    And we all love them for this. A nice proof you don’t have to be a bad cop to make good bucks.

  4. 4

    Google also missed you-tube.com.ua (a porno site) and youtube.com.ua (just squated).

  5. 5

    Just checked the site 23and.me – now it has a big banner “Domain for sale (zu verkaufen)”

  6. 6

    Just for the record: many …andme.com’s are taken.

    E.g.: http://www.madameandme.com/

  7. 7

    More on google.ua case: http://www.google.co.uk/search?hl=&q=%22google.ua%22+%22google.com.ua%22+kohaymos&sourceid=navclient-ff&rlz=1B3GGLL_en-GBGB394GB396&ie=UTF-8#sclient=psy&hl=en&rlz=1B3GGLL_en-GBGB394GB396&q=google.ua+google.com.ua+kohaymos.com+oleg+bogatov&aq=f&aqi=&aql=&oq=&pbx=1&fp=936e6caec063a38d

  8. 8

    You should also check googl.es – it forwards to an adult dating site.

    Recently Facabook became more aggressive and turned many of those typos into its portfolio.

  9. 9

    A propos, did you know that mgmail.com redirects to amazon.com?

    Though it has nothing to do with amazon per se:

    Domain Services Provided By:
    Affordable Webhosting, Inc., support99@names9.com

    Affordable Webhosting, Inc., Advertising
    PO Box 1508
    Manzanita, OR 97130

    Registrar: DOTSTER
    Domain Name: MGMAIL.COM
    Created on: 30-MAY-03
    Expires on: 30-MAY-11
    Last Updated on: 05-MAY-10

    Administrative, Technical Contact:
    , idahomail@yahoo.com
    Affordable Webhosting, Inc., Advertising
    PO Box 1508
    Manzanita, OR 97130

    Domain servers in listed order:

    Information Updated: Thu, 7 Apr 2011 13:54:13 UTC

  10. 10
    Лариса Михась:

    Google did nothing about goole.com for years. It is simple uses the ask.com engine…

  11. 11

    It took them about seven years and now 23andme ha won an UDRP on the domain 23and.me as the panel took into account the right and the left sides of the domain name. Here is the reference to the decision. http://www.adrforum.com/domaindecisions/1681113.htm

    The original site is down and it is currently resolves in a standard GoDaddy parking page.

    Shame them even don’t use it properly. Hopefully soon.

  12. 12

    Worth noting that they did buy 23andme.ca in January 2014 for $ 1,500.00 USD via AfterNIC/GoDaddy (source: DNSal.es). Many more are left to run other sites, e.g., 23andme.me.