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This will be sure.ly an interesting case. Firm 23andMe.com founded by Anne Wojcicki (the wife of Sergey Brin, a co-founder of Google) and Linda Avey offers people services of analysing and comparing their genomes (made up of 23 pairs of chromosomes, hence the name). Google is an investor in this venture, although Mr Brin has […]

ovi.com versus ovi.mobi versus ovi.me

If Nokia would believe in .mobi, what would they rather promote ovi.com or ovi.mobi? It is all about ovi.com in the press, however ovi.mobi is the one you will need for your mobile. The former is a PC versions and the latter is the mobile. ovi.me was registered by Nokia as well, although, at the […]

Porsche.me and the friends

One can tell that Georg Kohler of Brazil based Minas Invest Private Holding had a bad year. In 2008 he purchased during the land rush auctions several pricey domains, including toyota.me (acquired for the record price of $90,124.98 after 110 bids), skoda.me (acquired for $20,109.98 after 76 bids), porsche.me (acquired for $7,604.98 after 23 bids), […]

MEs in the UK

For those that still doubt in marketability of .ME domains, let’s not go too far. Let’s enter an average British shop New Look and pick up a black box. For only £6 you will get: pamper.me cleanse.me soothe.me revive.me The biggest UK drug-store Boots sells Model.Me, another huge line of beauty products. No wonder, there […]


On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008: Prior to this in December 2007, Susan Green from California […]


Today, Sherry Humphreys registered Woo.Me. Well, darling, I am just wondering how would you go about WooMe.com, an established trademark? So far the site is just parked at GoDaddy. Sure.ly it will be an interesting case in the future.


A good domain, wasted. Inspire.me was acquired by the owners of trademark “Inspire Me Today”, which they registered in 2006. For the moment, they only redirect the site to their original inspiremetoday.com. From the branding prospective, it should be other way around: week domains should forward to the the stronger ones. Inspire.me is just 100 […]