Photo Me, an international provider of mobile photo booths, decided to go with the theme: "Instantly Yours".
Though, currently hosted on photo-me.com and photo-me.co.uk, it certain.ly misses photome.com and photome.co.uk. Of course, photo.me would be the best, but it is not yet released by the registry. Time to think and acquire some serious brand, maybe?
Although, "Photo-Me" is visible in many crowded places, railway, tube, bus stations, it is not associated with on-line services and sure.ly misses the potential.
Why not, to go with catchy ads like instant.ly/yours and get thousands of potential clients, who are all shopping on-line most of the time anyway?
This is month .me is all about breaking the records and beating the peers. Right after it had 250,000th .me domain registered on 15th of May, in less than a year of its existence, .me took over .travel, by both, the number of registered domains and number of pages indexed by Google.
While .me went live just on 17th of June 2008, .travel is already live for longer than three years (.travel registrations opened in earlier 2006). Although both names are catchy, the length of the latter, six characters, versus two to four characters for a typical top-level-domain (TLD) must be seen as a clear disadvantage.
Let's mark 7,500,000+ .me pages indexed by Google as on 31st of May 2009 as another significant milestone and see whether .travel will be ever able to catch up with less than 6,900,000 pages it managed to build over the last three years and a bit.
In the past, .me already got above .asia, .me.uk, .pro, .museum, .jobs, and remains unchallenged by the new rival .tel.
It is too earlier to say when, but the next opponents will certain.ly be .int, .name, .mobi, .cat, .biz, .tv, and hopeful.ly one day .info.
Not really "me" brands, but very similar to earlier discussed "4me" jingles, Nourkrin has launched two brands hosted on nourkrin4men.com and nourkrin4women.com (actual.ly forwarded from nourkrinformen.com and nourkrinforwomen.com):
While men's products are branded as "4Men", women's are tagged "forWomen":I wonder if anyone did a study that "4" suits better the former and "for" - the latter. Would be interesting to see their research anyway.
Hair4.me is reserved and is featuring, at the moment, golfprogirls.com, a site for girls who are into business and style. In the future it will probably come back as an independent hair product together with MyHair.Me, Hairspray.me, and Hairdress.me.
ExploreTheWorldOf.Me can be sure.ly called a sister blog, designed, as this one, to promote and highlight the success of .ME branded sites. The registry is doing good job consolidating the industry news, if they keep up, Dot-Me.Of-Cour.se may retire one day. If you want to meet the guys in person, visit ccTLDs show next week in Amsterdam:
Thanks for the digest, here go few .me discoveries of this week:
Local2.Me - an ambitious project to link up all UK businesses under one roof
BlogDoctor.Me - blogging for dummies and those willing to improve their skills
Migre.Me - URL shortening service and link collaboration portal
Wendell.Me - a blog by Wendell Wittler, a legend of the blogging (moved all his blogs from WendellWittler.com, WendellWit.com, WendellWeb.com, WendeLOL.com, WillNotWendell.com and TalkingWithMyself.com to Wendell.Me - right choice as the latter is so much jinglier)
LinkMe.com, which is in fact forwarding to linkme.com.au, is a popular career site in the financial industry, like that of efinancialcareers.co.uk.
LinkMe™, launched by Sensis and Morgan & Banks Investments, is an innovative, peer-driven website that starts to create a candidate world. As an individual job hunter or "networker", LinkMe™ creates an environment to help you get maximum benefit out of your personal business networks by:
Allowing you to manage and extend them while accessing a greater network;
Providing an environment designed to add value to your employment search and;
Providing specific and detailed feedback (you can quickly build your own profile either by uploading a resume or filling in a template).
A new healthcare initiative is using yet another "me"-branded slogan. As featured in the press:
On a website called PatientsLikeMe, members from around the world swap stories about their ailments and discuss subjects like adverse drug interactions, dosing strategies, new drugs and trials for more than a dozen diseases. A report by the California HealthCare Foundation, a think-tank, argues that in dealing with multiple sclerosis, a neurological disorder for which there is as yet no cure, “the collective wisdom on this website may rival the body of information that any single medical school or pharmaceutical company has assembled in the field.”
The site, registered back in 2004, is trademarked indeed and, being rather a long jingle of three words stick together, is probably better off sitting on .com is it does. To enhance readability, they can still register Patients-Like-Me.com.
Someone tried to register patientslike.me (currently down) but sticking few words together doesn't really ring the bells marketing wise. Until today, patients-like.me was available too, but that would be a long and useless domain hack, not a domain jingle.
A perfect theme would be: patients.like.me - like SONY's like.no.other - but for this one, one needs to wait for the registry to release like.me domain first.