eyelight dot me
Still a bit of a mystery, Brands-and-Jingles tries to crack, but Germans love .ME. Maybe it can be explain by the fact that there is very little difference between .de and .me. Let's hope that German.Me will provide the answer soon.
Anyhow, Eyelight Dot Me, a project by Simon Schießl and Felix Hardmood Beck, uses a me-branded slogan to promote a real lighting product: