Why .tel will fail
Despite the very flashy and sexy advertisement, no doubt one of the most creative marketing campaigns, .tel has little future.
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Yes, the video is sexy and romantic, yes you would share your contacts with a lady of the model looks you just met in the train, but would you serious.ly consider leaving all your details online, just like that? NO!
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Unless you are a small company without the webpage, .tel is not for you. There are plenty of nice and catchy domains in other TLDs to grab, so why bother?
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.tel is offering nothing more than any other blogging or catalog site, well, a short and catchy name someone may say, but those jingling ones will be gone pretty soon. Expect no Facebook-like portal on .tel.
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With so many ads and practical.ly little revenues, I wonder when will their equity burn out:
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[kml_flashembed movie="http://www.youtube.com/v/awF5paN1aOI" width="425" height="350" wmode="transparent" /]
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[kml_flashembed movie="http://www.youtube.com/v/6GRUt3DvXXs" width="425" height="350" wmode="transparent" /]
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Short link: http://of-cour.se/!b$7x
April 2nd, 2009 at 6:51 pm
Expect little moves, except for very good names, e.g., hire.tel:
http://sedo.com/auction/auction_history.php?auction_id=52521&tracked=&partnerid=44384&language=us
And yet, it will never match hire.me.
May 20th, 2009 at 10:21 pm
I tell you what stops me from buying .tel – privacy issues. Unless you are a company, you don’t want to publish your personal telephone on the web, these days – it will sooner or later result in privacy misuse. But that may just be me, over-obsessed with my privacy.
There are many people who would use the service, of course, for business or for fun. So target your audience well.
In the end of the day, it is all about marketing. So far, .com has a better image than .net – but do they differ in principal? No.
Cheers!