Toyota iQ – i_am_unique
Toyota has launched a new advertising campaign for its new iQ model. In the UK, it is accompanied by the jingle "i_am_unique".
Toyota iQ
"i_am_unique" is catchy, no doubts. However, they should have turned to "unique.me". The same message, stylish.ly, and with a web teaser too.
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Copy - http://links2.me/~ejd1$3x
July 20th, 2009 at 3:52 pm
They have created an interesting video and the font as well:
http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx