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Toyota iQ – i_am_unique

Toyota has launched a new advertising campaign for its new iQ model. In the UK, it is accompanied by the jingle "i_am_unique".

Toyota iQ

"i_am_unique" is catchy, no doubts. However, they should have turned to "unique.me". The same message, stylish.ly, and with a web teaser too.

All references: [1 - 2]


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One Response to “Toyota iQ – i_am_unique”

  1. 1
    Marko:

    They have created an interesting video and the font as well:

    http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx

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