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Pick Me

London is full of “ME” advertisement, a great place indeed. With big sales coming soon, BAY trading company hanged out big “PICK ME” posters: This all give a good pole position to pick.me domain. Another one to consider is try.me – also a premium one. Both names are reserved by the registry and not released […]

Little me

Web site for baby clothes branded as “Little me” is hosted at Littleme.com of course. But wouldn’t it look more prettier as Little.me? Now they have to joint-venture with Adam Eisner. Or maybe it is Adam who should leverage his domain into something bigger than a parked one: At Little Me®, a division of Mamiye […]

Trust Me

A new book “Trust Me” is featured in many London bookshops: Although, the concept is millenia old. Amazon itself displays some 50+ “trust me” items. The International Movie Database also has few dozens of products of “trust me”. All said, a nice title indeed, but how do you monetise on such a domain? Maybe by […]

Verb.Me vs Noun.me etc

Important things first: this article does not talk in search engine optimisation language, but branding. Let us have a look on .Me from marketing prospective. Dutch.Me makes sense only in verb+me combination, e.g., Ontdek.Me (Discover.Me) and Reserveer.Me (Book.Me). Some of English Noun.Me are good, Coral.Me, Continent.Me, Ski.Me, Snow.Me, Sun.Me, … keep them. They will pop […]

23andMe

This will be sure.ly an interesting case. Firm 23andMe.com founded by Anne Wojcicki (the wife of Sergey Brin, a co-founder of Google) and Linda Avey offers people services of analysing and comparing their genomes (made up of 23 pairs of chromosomes, hence the name). Google is an investor in this venture, although Mr Brin has […]

Amazon.Me

Serious company – serious approach, Amazon acquired Amazon.Me already back in June 2008 and now the web sites serves as its European portal. Let’s zoom in for the moment and see what “me” branded products are for sale on the world’s famous online retailer. A search for Trust.Me Amazon provides 50+ hits, then Love.Me again […]

The importance of brand me

The Economist : Business : Managing the Facebookers : The balance of power between old-school managers and young talent is changing—a bit Their defenders say they are motivated, versatile workers who are just what companies need in these difficult times. To others, however, the members of “Generation Y”—those born in the 1980s and 1990s, otherwise […]

New teasers from Domain.Me

The flashy movie featuring premium domains about.me email.me enjoy.me fly.me learn.me search.me shop.me can be found here: http://domain.me/slideshow.swf

I’m a PC – and it’s all about me

Taken in the city of London. Actual.ly, this advertisement is everywhere, in the tube, in the buses, on the street, loos… Microsoft is trying to catch up and restore its image, final.ly. The Economist was writing about this campaign already back in September (see Advertising: Postmodern wriggle). Although, in London they decided to feature other […]

Follow me

Another two examples of how “me” slogans are used in the advertisement. One from London Stansted airport, “set your watch to ‘me’ time”: And another from SIXT company, “follow me to competitive rates”:

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