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Nourkrin 4 Men and for Women

Not really “me” brands, but very similar to earlier discussed “4me” jingles, Nourkrin has launched two brands hosted on nourkrin4men.com and nourkrin4women.com (actual.ly forwarded from nourkrinformen.com and nourkrinforwomen.com): While men’s products are branded as “4Men”, women’s are tagged “forWomen”:I wonder if anyone did a study that “4″ suits better the former and “for” – the [...]

Mothercare – Please Look After Me

“Me” brands accompany babies from the very first day indeed. Mothercare is selling a fine line of mobiles, bumpers, fleeces, knitted blankets for cots under “Please Look After Me” name: If you are really into this jingle, though a bit long, both pleaselookafter.me and pleaselookafterme.com are still for grabs. If you are looking for lookafter.me [...]

patients like me

A new healthcare initiative is using yet another “me”-branded slogan. As featured in the press: On a website called PatientsLikeMe, members from around the world swap stories about their ailments and discuss subjects like adverse drug interactions, dosing strategies, new drugs and trials for more than a dozen diseases. A report by the California HealthCare [...]

Planet ME

Not long ago, Apple has launched its “mobile me” product, hosted currently on me.com. N.B. mobile.me is not released yet. The closer one could get on .me was mobile4.me and mobiles4.me. In the end of February this year, logistic giant TNT commenced a new advertising campaign: “Planet ME”, aiming for reducing CO2 emissions in all [...]

Try Me 2 – Novus Learning

As published in a past post, “try me” jingles go far beyond consumer products. With some creative marketing one can fully deploy them in the services too. Upgrade Your Life, Try Me Seems to be a good slogan to promote educational trainings. Try indeed Svetlana Minina’s services at Novus Learning to boost your financial career [...]

Trend Me

Today’s analysis of trendy domains: A portal trendMe.net based in Zagreb, Croatia promotes numerous fashion brands in Croatian. Unvogued, trendme.com, which belongs to Trend Technologies, features various hardware and software solutions. For the moment, trend.me is still under development, trendy.me forwards to listenarabic.com, while at the same time, trendyme.com will lead you dailynews.me. Internet is [...]

Kari Me

Another “me”-branded product, this time for parents and babies: As advertised by the manufacturer: An extremely comfortable baby carrier for both baby and carer. Its unique harnessing system allows the parents to carry their babies safely and comfortably for longer periods of time. The original site is hosted on kari-me.com, while karime.com is just parked. [...]

Metro Casino

British free newspaper Metro is advertising its online casino through mecasino.co.uk. Intermezzo, some background on Metro, for those who hear about it for the first time: Metro is Britain’s first urban national newspaper. The paper was launched in March 1999 as a free, colour newspaper for morning commuters. At first it was only available in [...]

Try me, re-use me and remember me

I love London because “Me” marketing real.ly works in this city. A month ago we have discussed pick.me and buy.me. But these are minor compared to Sainsbury’s Supermarkets who are running ongoing massive campaign “Try me!” for its numerous products, apples, ice cream, fresh sandwiches, you name it. Their promise is as follows: … we’re [...]

Why marketeers love .ME brands

No one is questioning the importance of .com. We marketers do love it. Every respectful business of significant size will strive for a .com website. For another next decade it will dominate the Internet. Nevertheless, mighty .com will gradually lose the market share as it already does. The first issue with .com is that names [...]

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