.ME of course

Important things first: this article does not talk in search engine optimisation language, but branding. Let us have a look on .Me from marketing prospective. Dutch.Me makes sense only in verb+me combination, e.g., Ontdek.Me (Discover.Me) and Reserveer.Me (Book.Me). Some of English Noun.Me are good, Coral.Me, Continent.Me, Ski.Me, Snow.Me, Sun.Me, … keep them. They will pop […]

Posted on February 8th, 2009 • Category: .ME, Analysis, Discussions, Examples, Marketing • Comments (15)

This will be sure.ly an interesting case. Firm 23andMe.com founded by Anne Wojcicki (the wife of Sergey Brin, a co-founder of Google) and Linda Avey offers people services of analysing and comparing their genomes (made up of 23 pairs of chromosomes, hence the name). Google is an investor in this venture, although Mr Brin has […]

Posted on January 6th, 2009 • Tags: 23andMe, Google, trademark • Category: .COM, .ME, .MOBI, Branding, Examples, Legal • Comments (12)

Serious company – serious approach, Amazon acquired Amazon.Me already back in June 2008 and now the web sites serves as its European portal. Let’s zoom in for the moment and see what “me” branded products are for sale on the world’s famous online retailer. A search for Trust.Me Amazon provides 50+ hits, then Love.Me again […]

Posted on January 4th, 2009 • Tags: Amazon • Category: .ME, Branding, Examples, Marketing • Comments Off on Amazon.Me

The Economist : Business : Managing the Facebookers : The balance of power between old-school managers and young talent is changing—a bit Their defenders say they are motivated, versatile workers who are just what companies need in these difficult times. To others, however, the members of “Generation Y”—those born in the 1980s and 1990s, otherwise […]

Posted on December 29th, 2008 • Tags: brand, Facebook, The Economist • Category: .ME, Branding, Discussions, Marketing • Comments (1)

The flashy movie featuring premium domains about.me email.me enjoy.me fly.me learn.me search.me shop.me can be found here: http://domain.me/slideshow.swf

Posted on December 28th, 2008 • Tags: domain.me • Category: .ME, Examples, Marketing, Registry (.ME) • Comments (3)

Taken in the city of London. Actual.ly, this advertisement is everywhere, in the tube, in the buses, on the street, loos… Microsoft is trying to catch up and restore its image, final.ly. The Economist was writing about this campaign already back in September (see Advertising: Postmodern wriggle). Although, in London they decided to feature other […]

Posted on December 4th, 2008 • Tags: London, Microsoft, Windows • Category: .ME, Examples, Marketing, UK • Comments (3)

Another two examples of how “me” slogans are used in the advertisement. One from London Stansted airport, “set your watch to ‘me’ time”: And another from SIXT company, “follow me to competitive rates”:

Posted on November 12th, 2008 • Tags: transport • Category: .ME, Examples, Marketing, UK • Comments (1)

On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008: Prior to this in December 2007, Susan Green from California […]

Posted on August 16th, 2008 • Tags: model, trademark • Category: .BIZ, .COM, .ME, .NET, .ORG, Branding, Discussions, Examples, Legal, Marketing, UK • Comments (4)

It appears that Nestle has reseved Crunch.Me. Expect new .me cookies soon?

Posted on July 18th, 2008 • Category: .COM, .ME, Branding, News • Comments (2)