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I’m a PC – and it’s all about me

Taken in the city of London. Actual.ly, this advertisement is everywhere, in the tube, in the buses, on the street, loos... Microsoft is trying to catch up and restore its image, final.ly.

The Economist was writing about this campaign already back in September (see Advertising: Postmodern wriggle). Although, in London they decided to feature other people, but Bill Gates.

Was it a coincidence, or did Carol Jong know about this campain when she was registering itsallabout.me in August? Sure.ly, it waits for Microsoft to pick it up, quick.ly, and do some really cool.ly brand promotion.


All references: [1 - 7]

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3 Responses to “I’m a PC – and it’s all about me”

  1. 1

    Also, saw today on Wired: “Soak It to Me: Inside Liquid-Suspended Gaming PC”


    Many marketeers now embed “me” into their messages as it amplifies the slogan by factor two or more.

  2. 2

    Yahoo decided to roll put $100 million marketing campaign around “Its You” but doesn’t wwn the domain [ http://www.thedomains.com/2009/09/22/yahoo-to-roll-out-100-million-marketing-campaign-around-its-you-but-doesnt-own-the-domain/ ]

    Why don’t Yahoo! go with a nice jingles Yahoo.its.me (they will probably buy it from Mr Zoric for some $10,000 or even less) [ http://domain.me/index.php?whois_name=yahoo.its&search.x=51&search.y=22 ].

    They can always go with its.me or thats.me. Jingling names, valid URLs. Unlike SONY’s like.no.other.

    So, what do you think?

  3. 3

    Some say it is all about “we”: http://www.benbehrouzi.org/2009/10/23/real-time-search-we-will-change-the-web/