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Archive for Branding

Rebrand.Me versus ShmooDesign

Melanie Kristensen got at least one thing right last year. She acquired Rebrand.Me for her company shmoodesign: shmoodesign is an experienced and reliable design and project management consultancy based in leicester uk. we deliver creative and affordable solutions for all your exhibitions and interiors. working in close collaboration with you, we provide a design solution […]

My World. My Style. My Ecco.

One of the best shoe designers Ecco has launched a massive advertising campaign: MY WORLD. MY STYLE. MY ECCO. Not only they have good designers but marketeers and online team too. The web pages and outdoor advertisement is stylish indeed, and flashy too. With ecco.com, eccousa.com, eccocanada.com, ecconet.co.uk, ecco-shoes.com.mt and so on, the brand is […]

Mobile.Me

Apple, having a very good name in marketing and branding, got it right when it named its new mobile platform “mobile me”. Ititial.ly, people talked about “mobile.me”. The rumours even had it that Apple has secured the Montenegrin domain for pretty high sum. However, mobile.me is still not schedule for the premium auction and Apple […]

Little me

Web site for baby clothes branded as “Little me” is hosted at Littleme.com of course. But wouldn’t it look more prettier as Little.me? Now they have to joint-venture with Adam Eisner. Or maybe it is Adam who should leverage his domain into something bigger than a parked one: At Little Me®, a division of Mamiye […]

23andMe

This will be sure.ly an interesting case. Firm 23andMe.com founded by Anne Wojcicki (the wife of Sergey Brin, a co-founder of Google) and Linda Avey offers people services of analysing and comparing their genomes (made up of 23 pairs of chromosomes, hence the name). Google is an investor in this venture, although Mr Brin has […]

Amazon.Me

Serious company – serious approach, Amazon acquired Amazon.Me already back in June 2008 and now the web sites serves as its European portal. Let’s zoom in for the moment and see what “me” branded products are for sale on the world’s famous online retailer. A search for Trust.Me Amazon provides 50+ hits, then Love.Me again […]

The importance of brand me

The Economist : Business : Managing the Facebookers : The balance of power between old-school managers and young talent is changing—a bit Their defenders say they are motivated, versatile workers who are just what companies need in these difficult times. To others, however, the members of “Generation Y”—those born in the 1980s and 1990s, otherwise […]

Model.Me

On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008: Prior to this in December 2007, Susan Green from California […]

Crunch.Me by Nestle

It appears that Nestle has reseved Crunch.Me. Expect new .me cookies soon?

Wash Me by Lynx (Shower Gel – Get Dirty)

Lynx, as usual brought us another sexy ad, this time with “Wash Me” jingle:

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