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Archive for Branding

LEGO: DREAMT by ME, BUILT by ME, DESIGN by ME

Following up on the sale of design.me, which went for US$ 9,250 last May, LEGO is using three “me” jingles at once: DREAMT by ME, BUILT by ME, DESIGN by ME. So it would be more logical to have the last one as DESIGNED by ME, just to fit in the semantical row.

Google Me

Google is desperately trying to get into social media. Orkut, Google Wave, Google Buzz, … all nice tries, but no big game at the moment. They lacked the scale, a sexy name, and probably few more other important things. Now, “Google Me” is on everyone’s lips. Just google it. Every major paper or television channel […]

thatis.me t-shirts

Name.ly platform is currently alpha-testing personalised t-shirt creation to help you express yourself with thatis.me:

PriME Scratch Cards

Gamblers love “ME” signs, do they not? Have a look:

Look at me

As LookAt.Me is about to be released to a happy bidder, here is an idea for the future site:

Right.Me.

Does it seem odd: an extra dot right after the domain name? Not at all! This is how it was meant to be in the first place. URLs like http://google.com./ work just fine. So why do people skip that last dot? Good question. Most probably, because it does not add any extra value and we […]

“ME TOO” et al brands

Continuing our research on “me”-tagged brands, below go this month six highlights. “ME TOO” shoes

Shop It To Me

Welcome to Shop It To Me:

Lawyers and marketing

Itself ,”DLA PIPER” brand says nothing. This is why they try to compensate with a fancy ads in glossy magazines:

Re***.me

A recent article on re.acciona.com, a Spanish green initiative, talks about marketeers opening new frontiers in advertisement. New attractive slogans, not just boring .coms, impress and bring you new customers, at least their attention to start with. The campaign is bringing up all powerful Re_ words. Well, we looked in the dictionary and have found […]

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