Try me, re-use me and remember me
I love London because "Me" marketing real.ly works in this city. A month ago we have discussed pick.me and buy.me.
But these are minor compared to Sainsbury's Supermarkets who are running ongoing massive campaign "Try me!" for its numerous products, apples, ice cream, fresh sandwiches, you name it.
Their promise is as follows:
... we're sure you'll love this product.
If you don't, simply return for a full refund. Or call our careline 0800 626262. Your statutory rights are not affected.
Try.me is still held by the registry, but certain.ly will become a hit once it is released. For the moment, the marketeers can enjoy try.its.me - the closer you can get to the original jingle. Tryme.com has been wasted for a decade now - it may well end up not being used at all.
The same Sainsbury's also features "please re-use me" on its plastic bags:
"Me" is everywhere, even in remote corners of the Regent's Park. Roses called "remember me" are not blooming yet, so call in again next month.
Remember.me was recent.ly sold at a Sedo premium auction. However neither the concept nor the owner of this new.ly release jingle are known for the time being.
All references: [1 - 4]
Short link:
Copy - http://links2.me/~C9e2$B1
May 8th, 2009 at 6:52 pm
[…] published in a previous posts, “try me” jingles go far beyond consumer products. With some marketing creativity one […]
June 29th, 2009 at 8:40 pm
[…] recycling product, the topic we discussed less than two month ago. Found in ASDA (a brand of Wal-Mart) a simple green bag wearing simple […]
July 5th, 2009 at 8:42 am
[…] was posted earlier, “try me” is used all over Britain, Sainsbury’s, Boots, you name […]
August 26th, 2009 at 8:37 pm
A shocking jingle for “remember me”, which was sold earlier in April for $7.6k:
http://dockera.com/pics/fun/died.jpg
Source: http://dot-me.of-cour.se/2009/04/02/result-for-premium-verb-dot-me-auctions/