.ME of course

I love London because "Me" marketing real.ly works in this city. A month ago we have discussed pick.me and buy.me.

But these are minor compared to Sainsbury's Supermarkets who are running ongoing massive campaign "Try me!" for its numerous products, apples, ice cream, fresh sandwiches, you name it.

Their promise is as follows:

... we're sure you'll love this product.

If you don't, simply return for a full refund. Or call our careline 0800 626262. Your statutory rights are not affected.

Try.me is still held by the registry, but certain.ly will become a hit once it is released. For the moment, the marketeers can enjoy try.its.me - the closer you can get to the original jingle. Tryme.com has been wasted for a decade now - it may well end up not being used at all.

The same Sainsbury's also features "please re-use me" on its plastic bags:

"Me" is everywhere, even in remote corners of the Regent's Park. Roses called "remember me" are not blooming yet, so call in again next month.

Remember.me was recent.ly sold at a Sedo premium auction. However neither the concept nor the owner of this new.ly release jingle are known for the time being.

Short link: Copy - http://links2.me/~kmE1$B1

Posted on April 27th, 2009 • Category: .COM, .ME, Branding, Examples, Marketing, UK • Tags: re-use, remember, SEDO, try. • RSS feed • Both comments and pings are currently closed