Why .ME will always be international
In our previous article, .ME in various languages, research provided by Brands-and-Jingles discovered that only 10% of content within .me zone was in Serbian. With nearly half of pages written in English, no one doubted the international scope of this top level domain.
Let us now have a look at it from the different angle: the ratio of number of pages in Serbian language within .me to that within .com is 1:84 (in fact it is one of the highest among all countries and languages followed by Chinese, but pre-empted by English). It is not only about Montenegro, it is about all Serbian speaking counties, for Republic of Serbia (.rs) this ratio is 1:96 and for former Yugoslavia (.yu) - 1:72. Combined together for all Serbian countries in former Yugoslavia the ratio is still above 1:40.
Hence, most of the Serbian content is in .com - a historic decision difficult to rule out.
Considering the small population of the region and Slavic names not interfering with English ones - .me will indeed remain a truly international top level domain attracting English speakers and those looking for English domain jingles.