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23andMe

This will be sure.ly an interesting case. Firm 23andMe.com founded by Anne Wojcicki (the wife of Sergey Brin, a co-founder of Google) and Linda Avey offers people services of analysing and comparing their genomes (made up of 23 pairs of chromosomes, hence the name). Google is an investor in this venture, although Mr Brin has […]

Amazon.Me

Serious company – serious approach, Amazon acquired Amazon.Me already back in June 2008 and now the web sites serves as its European portal. Let’s zoom in for the moment and see what “me” branded products are for sale on the world’s famous online retailer. A search for Trust.Me Amazon provides 50+ hits, then Love.Me again […]

The importance of brand me

The Economist : Business : Managing the Facebookers : The balance of power between old-school managers and young talent is changing—a bit Their defenders say they are motivated, versatile workers who are just what companies need in these difficult times. To others, however, the members of “Generation Y”—those born in the 1980s and 1990s, otherwise […]

Model.Me

On 15th of August 2008, model.me was won on a land rush auction for $7,354.98 after 110 bids by William Erickson of Next Wave, LLC in Wisconsin, US. Now it is for sale, already packed as a trademark registered in the US in October 2008: Prior to this in December 2007, Susan Green from California […]

Crunch.Me by Nestle

It appears that Nestle has reseved Crunch.Me. Expect new .me cookies soon?

Wash Me by Lynx (Shower Gel – Get Dirty)

Lynx, as usual brought us another sexy ad, this time with “Wash Me” jingle:

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