.ME of course

As seen today on Facebook, Mercedes-Benz is advertising its cars using MB4.ME domain name.

Apparently MB4.ME stays for the shortest possible domain hack "Mercedes-Benz for me".

The full ad goes as:

Ryan can't remember how he got this car. Help him get his memory back and join him in the new GLA on a journey through the thrilling world of his memory.

Now at: http://mb4.me/my_car

Now so long ago Mercedes has launched "Mercedes me" campaign and yes, they are using mercedes.me too.

The following video will brief you on the project:

The story in pictures goes like this:

On the 84th International Motor Show in Geneva, Mercedes-Benz presents its new "Mercedes me" service brand. Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer is bundling all existing and future service offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014. "Mercedes me" is broken down into five areas – "move me", "connect me", "assist me", "finance me" and "inspire me" – and takes into account all product-relevant areas such as the purchasing, financing and servicing of vehicles, as well as Daimler's internationally acclaimed mobility services.

In this way, "Mercedes me" allows all service and mobility areas to be integrated seamlessly and conveniently, thus raising the bar once again for individual customer care.

The new "Mercedes me" service brand is the next logical step in the sales and marketing initiative entitled "Mercedes-Benz 2020 – Best Customer Experience". By 2020, growth is not only to be generated by launching new products and vehicle segments, but also by aligning the sales organization and marketing activities with the ever-changing customer needs and wishes. "Best Customer Experience" brings together a number of different marketing, sales and after-sales approaches with a view to providing customers with a consistent premium brand experience through all brand contacts. In future, this attractive initiative will be made available on as broad a basis as possible and will be universally accessible online at all times. As well as in virtual form via a convenient digital platform, it will be available in the innovative and unconventional centrally located city stores, which will be named after the new "Mercedes me" brand.

The guiding principle for the new brand is "The best for me" – regardless of whether the user drives a Mercedes-Benz, another vehicle or none at all. In the five areas – mobility, connectivity, service, financing, and inspiration – the new brand offers a comprehensive range of intelligent, forward-looking services.

"In this way, we are making interaction with the world of Mercedes-Benz even more individual, transparent, attractive and convenient", emphasized Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars Marketing & Sales.

"Mercedes move me" offers intelligent mobility solutions, regardless of whether or not you have a car. With moovel, car2go, car2go black and Park2gether, Daimler Mobility Services GmbH is working to offer an impressive range of individual mobility services to choose from. In addition, strategic partnerships allow customers even greater choice – for instance with the smartphone-based taxi service MyTaxi, chauffeur service portal Blacklane or coach provider FlixBus. The premium rental service Mercedes-Benz Rent is a valuable addition to the range of services offered by "Mercedes move me".

The services offered by "Mercedes connect me" allow customers to connect with their vehicle anytime and anywhere. The connectivity services include accident, maintenance and breakdown management as well as the Mercedes-Benz emergency call system and telediagnosis. Via "Remote Online", you know where you have parked your vehicle, whether the doors have been locked and how full the tank is. Even the stationary heater can be switched on via "Remote Online". Mercedes-Benz apps also provide valuable information, while making individual mobility even more convenient.

"Mercedes assist me" offers a personal, customized service for Mercedes-Benz drivers at calculable service costs – anywhere and around the clock. This includes online access to customer service, including automated appointment booking functions. As well as this, all drivers can find and contact the Mercedes‑Benz partner of their choice online.

"Mercedes finance me" offers customers tailor-made financial services relating to their vehicle and grants them easy access to the wide range of Daimler Financial Services – from flexible and attractive financing solutions to individual leasing offers and the right insurance for their ideal car.

"Mercedes inspire me" gives insight into Mercedes-Benz's research and development activities and, at the same time, is far more than an information portal offering interesting stories about innovations, technologies and mobility. Rather, being part of a community allows customers to follow Mercedes-Benz's innovative business concepts as they take shape. By interacting with experts from different areas, they can get involved in the development of new technologies and services early on and contribute their own ideas and suggestions.

"Mercedes me" is more than an online platform and is visualized across all communication channels. The brand's offering will be accessible in Summer 2014 using a personalized Mercedes ID on www.mercedes.me. In future, customers are to have access to all individual Mercedes-Benz services from a single source. The website is available in German and English and is compatible with all mobile devices.

Short link: Copy - http://links2.me/~4cG2$gq

Posted on March 13th, 2014 • Category: Branding • RSS feed • Both comments and pings are currently closed