A tripple word jingle. What a great concept indeed and a popular service among those hooked on Twitter:
In the past, many companies, e.g., SONY, used similar jingles in their advertisement: "like.no.other" and "make.believe" for instance.
Name.ly project is offering your free registration of slogans like me.thatis.me, with many useful blogging and visualisation features of course. Me-Net is providing similar premium services based on its.me domain name.