t.co for twitter
Just another proof that short URLs have extraordinary value.
Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting tweets.
With just four characters it is certainly a hit. Though, j.mp and a.ly, both part of bit.ly, probably a better when it comes to jingling.
All references: [1 - 3]
Short link: Copy - http://links2.me/~jCZ$Q6
June 10th, 2010 at 2:55 pm
Twitter to Change Links: They Won’t Count Against the 140 Character Limit http://mashable.com/2010/06/08/twitter-t-co/
This will probably kill bit.ly. But how will it work on sms then? They will probably use t.co and fit it in the other 20 characters.
June 10th, 2010 at 10:00 pm
No wonder e.co went from $39k to $81k in the last hour of biddings at Sedo:
http://www.sedo.com/auction/eco/history/e.co/101343_us_44384_
July 18th, 2010 at 2:45 am
Now, the short links are in the order of extra six characters: http://t.co/xxxxxx – making it all 17 chars.
September 1st, 2010 at 1:45 pm
Now, Twitter wants to trademark all tweeting words: http://techcrunch.com/2010/09/01/twitter-tweet-trademarks/
September 8th, 2010 at 6:11 am
Now goDaddy is promoting x.co:
September 8th, 2010 at 6:13 am
As noted by Michael of thedomains.com:
January 21st, 2011 at 11:39 pm
Now, people try also to shrink the workds, not only the links: http://twitterative.com/
March 27th, 2011 at 7:44 pm
GoDaddy is using x.co as its URL shortener as well as for the nameservers on its clients’ sites:
Nameserver (hostname) 1: x.co
Nameserver (hostname) 2: y.co