Surprise, surprise, late.ly was registered by Matt Mullenweg, a WordPress founder. Matt loves domains hacks and he probab.ly already has something in mind of it. In any case, it is a good token for .ly's.
In last two months, the Libyan registry was busy with cashing in, people final.ly started to buy .ly's.
So during 9th-12th of December Libyan Spider grabbed the most attractive domains, still available and will probably resell them as premium. Few of those missing now on the prime market: annual.ly, common.ly, general.ly, home.ly, immediate.ly, nice.ly, private.ly, prompt.ly, random.ly, rapid.ly, quarter.ly, sole.ly, special.ly, successful.ly... Good jingles, without any doubt.