NH Hotels: that’s me campaign
NH Hotel Group having won the Zoover Award recently has recently launched a strategic plan to lift the hospitality to an even higher level in the next 5 years. This message is reflected in the global "NH that's me" campaign, which could be seen in the Netherlands on TV, in magazines and on billboards. It is also widely advertised in many travel magazines and distributed for free on popular European airlines, e.g., EasyJet.
Under the slogan "NH, that’s me" the group launched a global advertising campaign in April across all its business units, with a strategic focus on the Spanish, Dutch, Italian and German markets, in a bid to boost brand recognition worldwide, position NH as the hotel of choice among its target audience and communicate the company's new value proposition.